-
What Is URL Slug? (in SEO)
A URL slug is the part of a web address that identifies a particular page on a website in human-readable keywords. Websites use URL slugs to improve search engine optimization (SEO) because search engines, like Google and Bing, favor web addresses that are easy for people to read and remember. For example, in the web…
-
What Are Search Results? (in SEO)
Search results list websites in response to a user’s search query. Search engines rank these websites based on relevance and quality. Relevance measures how closely a website matches the search query, while quality assesses the website’s information accuracy and user experience. For example, a search for “easy recipes” lists websites with simple cooking instructions and…
-
What Is Google Analytics?
Google Analytics measures website performance. It tracks numbers of visitors, sources of those visitors, and behaviors on the site. These metrics help website owners understand which parts of their site attract more people. For example, if a website has two sections, news and product sales, Google Analytics can show which section receives more traffic. This…
-
What Is Structured Data? (in SEO)
Structured data organizes information in a highly readable format. Search engines like Google use structured data to understand websites better. This clarity boosts website visibility in search results. Examples of structured data include addresses, events, and products, each following specific guidelines for search engines. Search engines reward websites using structured data with richer search results.…
-
What Is Content Delivery Network (CDN)? (in SEO)
A Content Delivery Network (CDN) speeds up website access for users around the world. CDNs store copies of website content, like images and videos, on multiple servers located in various places. This setup ensures that when someone visits a website, they receive data from the closest server, making the website load faster. Studies show that…
-
What Is UGC Link Attribute? (in SEO)
UGC link attribute signals search engines that a link originates from user-generated content. This attribute, introduced in 2019, helps search engines understand the nature of links within web content. Users create user-generated content, examples include comments and forum posts. In contrast, authors or website owners create other content types. This attribute impacts SEO by informing…
-
What Are Organic Search Results? (in SEO)
Organic search results appear on search engine pages naturally. These results depend on content relevance to the user’s search query. Websites do not pay for these positions on the search page. Search engines use algorithms to rank organic search results. Factors influencing these rankings include website content quality, keyword relevance, and backlink profiles. Websites with…
-
What Is User Agent? (in SEO)
A user agent acts as a bridge between a web browser or other software and the internet. It tells websites the type of device and browser a person uses. This information helps websites display content in the best way for the user’s device. For example, smartphones and computers display websites differently because their screens have…
-
What Is Vertical Search? (in SEO)
Vertical search engines focus on specific sectors. Examples include travel, jobs, and products. These engines provide more relevant results for industry-specific queries. Users benefit from this focused approach by finding more tailored information. General search engines serve broad information needs. Vertical search engines, in contrast, cater to specialized interests. General search engines handle queries from…
-
What Is Subdomain? (in SEO)
A subdomain functions as a separate website part under the main domain’s umbrella. Websites utilize subdomains to organize content by themes or functions. Subdomains take the form of prefix.Maindomain.Com, where “prefix” distinguishes the subdomain’s unique content. Search engines view subdomains as distinct entities. This separation allows subdomains to rank individually in search engine results. Businesses…