Author: Ken Nowak
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E-com platforms: MedusaJS vs Saleor vs Vendure
MedusaJS, Saleor, and Vendure, are all headless e-commerce platforms designed to give developers flexibility to create tailored e-commerce experiences. What is an e-com platform? E-commerce platforms are types of software that allow businesses to manage online sales operations. These platforms enable vendors to create a digital storefront, which distinguishes them from regular retail types by…
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Micro-Attention – Improve SEO Rankings By Lowering Cognitive Load
Micro-attention are short bursts of focused user attention [that] lowers cognitive load [leading to] higher CTR and ATP [and] improve search engine rankings. Search engines, such as Google and Bing, collect data about how users interact with the search engine result page (SERP), and the destination websites. These datasets are used as ranking factors, included…
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SEO Content That Ranks: Define Your Keywords! – Semantic SEO, With Examples
Defining keywords demonstrates to Google [that] the author understands the concepts [in the article, adding to its credibility]. Higher credibility means higher rankings. Keywords are the words and phrases that a user types into a search engine to perform a search query. The definitions and meanings of keywords are not universal, they vary depending on…
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What Is Guest Blogging? (in SEO)
Guest blogging involves writing content for another website. Writers contribute articles to other websites in their industry. These articles include links back to the writer’s website. Links act as votes of confidence from one site to another, influencing search engine rankings. Businesses use guest blogging to reach new audiences. By publishing on another website, companies…
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What Is Link Reclamation? (in SEO)
Link reclamation improves website visibility by restoring lost links. Lost links include broken or unlinked mentions that once directed traffic to a website. Websites often lose valuable links due to site restructures or external pages being removed. These missing links can reduce a site’s authority and search ranking. Reclaiming links involves identifying lost or broken…
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What Is SEO Writing?
SEO writing involves creating content that search engines find valuable. Search engines like Google use algorithms to rank content. High-quality, relevant content typically ranks higher. Keywords play a crucial role in SEO writing. They act as signals to search engines about the content’s topic. Writers incorporate keywords naturally into their texts. This practice helps improve…
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What Is Custom 404 Page? (in SEO)
A custom 404 page serves as a navigator when users encounter broken or dead links. Websites often create unique 404 pages to guide visitors back to working parts of their site. A standard 404 page simply tells users that the page doesn’t exist, leading to a dead end. Custom 404 pages enhance user experience by…
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What Is Google Algorithm?
Google algorithm sorts websites. This algorithm uses over 200 factors. These factors include website speed and content quality. Websites must meet these factors to rank high. Website speed affects user experience. Faster websites provide better user experiences. Users prefer faster websites, leading to higher rankings. Content quality ensures valuable information. Higher quality content engages users…
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What Is User-Generated Content (UGC)? (in SEO)
User-generated content includes photos, videos, and reviews that customers create. Companies use this content on their websites and social media. Photos and videos from customers show real people using products. Reviews provide honest opinions about product experiences. Statistics reveal user-generated content boosts engagement. Websites with user reviews experience 63% more revenue than those without. Videos…
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What Are Header Tags? (in SEO)
Header tags structure content for readers and search engines. Web pages contain headings and subheadings, similar to chapters in books. These headings, coded as H1, H2, H3, etc. Organize text for easier understanding. H1 tags signify main titles, while H2 and H3 tags indicate subsections. Search engines use header tags to grasp the main topics…