Ken (Marcin) Nowak is a senior SEO consultant at WeAreKinetica specializing in semantic search, with SEO experience dating back to 1999—just a year after Google’s launch. With over two decades in the field, Ken is one of the most experienced SEO professionals working today.
He holds an e-MBA from Luleå University of Technology (2001–2007), a 5.5-year interdisciplinary program covering business, marketing, and IT. Ken is also a peer-reviewed academic author.
Ken’s expertise spans e-commerce, B2B, finance, and YMYL (Your Money Your Life) niches. His skills include linguistics, server-side programming, UX/UI, and traditional marketing—enabling him to analyze SEO challenges from multiple angles and deliver effective strategies.
Why Companies Hire Ken
Businesses turn to Ken when other SEO efforts fail. These companies typically fall into two categories:
- Burned by SEO agencies that overpromise and underdeliver.
- In-house teams that attempt DIY SEO without the required expertise or results.
Ken gets results not through gimmicks, but through a deep understanding of search engine behavior, content quality, and website architecture.
The Problem with SEO Agencies
Most so-called “SEO agencies” are sales organizations. They lock clients into monthly retainers, then outsource the work to low-skill freelancers or follow trendy but ineffective tactics. Whether cheap or expensive, these services often fail to produce meaningful results—and they rarely take responsibility for failure.
In contrast, Ken does the work himself. He combines proven SEO methods with semantic understanding, linguistic precision, and data-driven insights.
In-House Marketing Limitations
In-house teams often underestimate SEO, viewing it as just “making a website.” Many resist outside help and dismiss expert advice. According to Ken, this mindset leads to stagnation—until results prove otherwise. Once SEO begins to perform under Ken’s guidance, companies often reevaluate and restructure their internal marketing staff.
Confidential SEO with NDAs
Ken works under strict non-disclosure agreements (NDAs). Large clients—especially those with $10M+ in revenue—prefer to keep their strategies confidential. Case studies with anonymized data are available upon request.
Published Work
- Master’s Thesis:
E-pawnshop: Investigating the Possibility to Incorporate the Usage of Internet for Pawnshop-Specific Processes
Luleå University of Technology, 2007
SEO Industry Peers and Influences
Ken aligns with these industry leaders:
- Bill Slawski – Semantic SEO pioneer and patent analyst.
- Koray Tuğberk GÜBÜR – Advocate of holistic, semantic SEO.
- Kyle Roof – Proponent of technical and content-focused SEO.
Favorite Book:
Prioritizing Web Usability by Loranger & Nielsen
A foundational work on usability that supports the goals of SEO through structure, clarity, and user focus.
Favorite Quote:
“Big things have small beginnings.” — Lawrence of Arabia
Ken sees this as reflecting SEO’s gradual but compounding growth through consistent effort.
All emphasize structured, semantics-based SEO—core principles in Ken’s work.
On Wikipedia
Ken Nowak’s contribution on Wikipedia about semantic search.
Other Affiliations
Ken is the founder ROAR, his solo project and consultancy firm focusing on high-precision semantic SEO writing.